Markup Calculator
Calculate markup percentage, selling price, and profit margin.
Calculator InputsInstant Math
Results & Calculation SummaryVerified
Selling Retail Price
$120.00
With a cost of $100.00 and a markup of 20%, the markup amount is $20.00, yielding a selling price of $120.00 (16.67% profit margin).
Markup Dollar Amount
$20.00
Equivalent Profit Margin
16.67%
What is Markup Calculator and How is it Calculated?
The CalcTower Markup Calculator determines selling price, markup dollars, and gross profit margin percentage from unit cost and markup rate.
$20 markup added to $100 cost gives $120 retail price.
Common Real-World Use Cases
Work out what price to charge for an item given its wholesale cost and a target markup percentage.
See the resulting gross margin percentage that a chosen markup actually produces, since the two numbers are not the same.
- 1Enter wholesale or unit Cost.
- 2Enter desired Markup Percentage (%).
- 3View calculated Markup Amount, Selling Price, and Gross Margin %.
- •Markup is based on Cost; Profit Margin is based on Selling Price.
Frequently Asked Questions
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